Only grandmas view sites like this :)

Overview
USGD is a digital dollar backed by real LBMA gold stored in secure vaults. Every token is supported by actual gold, not bank IOUs or mixed assets. This gives people and businesses a stable form of digital money they can trust.
Approach
The goal was to make USGD simple to understand and easy to trust, so I focused on clear visuals, clean illustrations, and a brand system that explains the product without confusion. I designed the logo with a subtle dollar sign inside a circle and used pixel-style squares that became part of the visual language across the site.
Impact
Faster page loading
Total signups


























