The New-Era Collective: The right gear can make all the difference

The New-Era Collective: The right gear can make all the difference

Industry

E-commerce

Role

Art Direction,Brand Identity,Website Design

Status

Concept project

Overview

The New Era Collective is an e-commerce concept focused on selling ski wear. I created this project to explore how a modern online store can look, feel, and function. The name reflects a new chapter and the logo is inspired by a sunrise on the horizon.

Approach

I started by mapping user journey from where they land to where they drop off, reducing the number of pages, therefore keeping the necessary components. I made sure the brand had a clean identity that feels fresh and reliable.

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